Aura & Algorithm
Aura & Algorithm Pty Ltd is committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when visitors interact with our website, submit enquiries, engage our services, or communicate with our team. We comply with applicable Australian privacy laws and industry best practices for data protection.
Terms and Conditions
Effective Date: 24/06/2026
Aura & Algorithm Pty Ltd ("Aura & Algorithm", "we", "our", or "us") is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, engage our services, or communicate with us.
1. Who We Are
Effective Date: 24/06/2026
Aura & Algorithm Pty Ltd is a creative direction, branding, systems architecture, automation, website development, CRM implementation, and digital growth consultancy.
Website: https://auraandalgorithm.com.au
Email: [email protected]
Location: Queensland, Australia
2. Information We Collect
We may collect personal information including:
Personal Information
Full name
Business name
Email address
Phone number
Website URL
Physical address
Job title
Business information
Marketing & Consultation Information
Service enquiries
Consultation requests
Project requirements
Marketing budgets
Business goals
CRM and technology requirements
Technical Information
IP address
Browser type
Device information
Operating system
Pages visited
Referral source
Website usage data
3. How We Collect Information
We collect information when you:
Complete a website form
Book a consultation
Subscribe to our communications
Contact us via email, phone, or social media
Engage our services
Visit our website
Information may also be collected automatically through cookies, analytics tools, and website tracking technologies.
4. Why We Collect Your Information
We collect personal information to:
Respond to enquiries
Provide our services
Deliver consultations
Manage client relationships
Improve our website and services
Send important updates
Process invoices and payments
Conduct marketing activities where consent has been provided
Comply with legal obligations
5. Marketing Communications
We collect personal information to:
We may send marketing emails, newsletters, service updates, or promotional communications where you have opted in or where permitted by law.
You may unsubscribe at any time by:
Clicking the unsubscribe link in our emails
Contacting us directly at [email protected]
6. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to improve user experience and collect website analytics.
These technologies may help us:
Understand website usage
Improve website performance
Measure marketing effectiveness
Remember user preferences
You can disable cookies through your browser settings; however, some website functionality may be affected.
7. Third-Party Services
To provide our services, we may use trusted third-party providers including:
GoHighLevel
Google Analytics
Google Search Console
Google Workspace
Meta Platforms (Facebook & Instagram)
Stripe
Zapier
Make
WordPress
Shopify
Cloud Hosting Providers
These providers may collect, process, or store information according to their own privacy policies.
8. Data Storage & Security
We take reasonable measures to protect personal information from:
Unauthorized access
Loss
Misuse
Alteration
Disclosure
Security measures may include:
Secure cloud hosting
Password-protected systems
Access controls
Encryption technologies where appropriate
While we strive to protect your information, no method of transmission over the internet can be guaranteed as completely secure.
9. Disclosure of Personal Information
We do not sell personal information.
We may disclose information:
To service providers assisting with our operations
To contractors or subcontractors involved in service delivery
To payment processors
Where required by law
To regulatory authorities when legally obligated
Any disclosure will be limited to what is reasonably necessary.
10. International Data Transfers
Some of our technology providers may store or process information outside Australia.
By using our website and services, you acknowledge that your information may be transferred to countries with different privacy laws than Australia.
We take reasonable steps to ensure reputable providers are used.
11. Access & Correction
You may request access to personal information we hold about you.
You may also request corrections if information is inaccurate, incomplete, or outdated.
To make a request, contact:
We may require verification of identity before processing requests.
12. Retention of Information
We retain personal information only for as long as necessary to:
Deliver services
Maintain business records
Meet legal obligations
Resolve disputes
Enforce agreements
When information is no longer required, we will take reasonable steps to securely destroy or de-identify it.
13. Third-Party Links
Our website may contain links to external websites.
We are not responsible for the privacy practices, policies, or content of third-party websites.
Users should review the privacy policies of any external websites they visit.
14. Children's Privacy
Our website and services are not intended for children under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us so we can remove it.
15. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time.
Any changes will be published on this page with an updated effective date.
Your continued use of our website after changes are published constitutes acceptance of the updated policy.
16. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Aura & Algorithm Pty Ltd
🌐 https://auraandalgorithm.com.au
📍 Queensland, Australia
Complaints
If you believe we have breached the Australian Privacy Principles, please contact us first so we can attempt to resolve your concerns.
If you are not satisfied with our response, you may contact the:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
Phone: 1300 363 992
Last Updated: 24/06/2026
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